About Financial Marketing
Financial Marketing (FM) is a full service marketing agency founded on experience and headquartered in the City of London. Founded in 2012, FM is a trusted marketing adviser to many leading B2B financial and services brands, especially within Banking, Insurance and Finance and their supply chains.
FSQS Stage 2 Accredited, FM brings decades of industry and marketing knowledge to the most complex challenges. With ideas rooted in insight and great customer outcomes, FM offers a breadth and depth of expertise that spans strategy, design, content, research, brand, media and channels.
Our projects are a reflection of our varied and extensive marketing experience.
If you click on the link below you can see a full list of the organisations we have been privileged to support.
Below you will find insights into our extensive portfolio of projects.
We are proud to be part of their stories.
There's no substitute for experience.
"Financial Marketing has become part of our business – experts in making our marketing stand
out, skilled at pulling out the USPs in client case studies, adapting to the different sectors we work in
with ease. They are always bringing us fresh ideas and never complain about short deadlines!"
Tim Hawkins, Managing Director, Arbuthnot Commercial Asset Based Lending
"We needed expert help to develop an entirely fresh and jargon-free set of core values for The Barnet
Group under its new CEO. Their preparation for the conference was meticulous. On the day itself, they
Mary Cawley, Head of PR and Communications, The Barnet Group
"FM has the ability to assemble sector experts with deep knowledge of their field, together with
a pragmatic approach to getting the job done with flair and imagination. An agile partner in helping to
turnaround complex briefs with tight timescales."
Stuart Hulme, Director of Savings & Marketing at Hampshire Trust Bank
"Desire to succeed"
"Financial Marketing believes in us, I feel their desire to make us successful is aligned with their
desire to succeed. With their help we have grown to be the largest independent surety broker in the UK.
We are seen as experts in our field thanks to their advice."
Fiona Recker, Managing Director, DRS Bond Management
"Financial Marketing was able to scope, plan and implement ThinCats' rebrand within a really short
timescale and the results have been nothing short of miraculous. All stakeholders have embraced the
rebrand and the business continues to expand at a rate of knots."
Damon Walford, Chief Development Officer, ThinCats
"Financial Marketing’s single most important attribute has been an unquenchable enthusiasm
to get the job done right - a shining beacon in a sometimes dull customer services landscape! Very
happy to recommend FM to friends and colleagues alike."
John Wilde, Head of Investec Capital Solutions, Investec Bank plc
Worldwide Financial Advisor Excellence Awards 2022 - Financial Marketing Firm of the Year - UK
Gamechangers™ (ACQ5) Global Awards 2022 UK - Full Service Marketing Agency Of The Year (Financial / Professional Services) - UK
Corp Today Magazine Awards 2022 - Financial Marketing Agency of the Year
Wealth & Finance Elite 2022 - Best Finance Sector Marketing Consultancy - United Kingdom
Gamechangers (ACQ5) Global Awards 2021 - Full Service Marketing Agency Of The Year (Financial / Professional Services) - UK
Media Innovator Awards 2021 - Financial Marketing Agency of the Year – UK
2021 Global Business Insight Awards - Financial Marketing Agency Of The Year 2021
Corp Today Magazine 2021 - Global Business Awards - Financial Marketing Agency of the Year - UK
Corp Today Magazine 2021 - Global Business Awards - Best Finance Sector Marketing Consultancy – UK
Worldwide Financial Advisor Awards 2021 - Golden Advisor Award
International Investor Awards 2021 - Best Financial Marketing Agency UK
Acquisitions International 2021 Global Excellence Awards - Financial Marketing Agency of the Year
Worldwide Financial Advisor Awards 2021 - Financial Marketing Firm of the Year UK
Corp Today Awards 2021 - Best in Digital Marketing Solutions UK
As well as a full suite of marketing support, Financial Marketing's two specialist marketing programmes, Brand Engineering and Showcase Marketing, turn insights into impact, underpinned by a distinctive evidence-focused approach.
Strategy Development | Brand Development | Graphic Design | Web Design | Customer Insight | Customer Experience (CX) | Market Research | Content Creation | Copywriting | Advertising | Direct Marketing | Stakeholder Management | Digital Marketing | Social Media | Affinity Marketing | Event Management | Crisis Management | Internal Communications
Banking | Insurance | Commercial Finance | Corporate Finance | Credit Services | Surety | Fintech | Insurtech | Professional Services | Investment Management | M&A | Consumer Finance | Trade Bodies | Government
Financial Marketing has a long-standing team. Each is a specialist within their marketing field with deep sector specialism too.
Each marketing programme is personally led by one of the agency's owners.
Mike Symes, CEO
Mike is a highly experienced marketing strategist and published author, specialising in brand differentiation and development. Formerly Head of Marketing at Bank of New York Financial, Mike is a Freeman of the City of London and the Worshipful Company of Marketors.
John Dillon, Creative Director
John is a multidisciplinary Creative Director with a strong track record in leading London agencies. He is known for his creative and inspirational approach to design and for his provocative thinking in articulating the core idea at the heart of every brand and campaign.
Chris Harvey, Managing Director
A DM and PR award winning marketer, Chris was previously an insurance company Head of Marketing and MD of a City financial services communications agency. An experienced copywriter and planner, Chris is also a level 7 qualified business coach, CIM Chartered Marketer and Fellow.