Financial Marketing

Financial marketing

It’s All About Trust

Welcome to Financial Marketing

As a specialist, City of London based, full service marketing agency, dedicated to providers, intermediaries, Government, Trade Bodies and suppliers within UK financial services, inspiring trust lies at the heart of the brand, marketing and research programmes we create and implement for our clients.

This is because trust lies at the core of financial services business success. It drives engagement and sales, encourages advocacy and creates the confidence necessary in order to build powerful financial brands.

Founded in 2012, FSQS Stage 2 accredited Financial Marketing is a trusted marketing adviser to many financial services brands, bringing decades of industry and marketing knowledge to bear to help you reach your business objectives.

Work

Our projects are a reflection of our varied and extensive marketing experience.

If you click on the link below you can see a full list of the organisations we have been privileged to support.

VIEW OUR CLIENTS PAST AND PRESENT

Below you will find a few selected insights from our extensive portfolio of projects.

We are proud to be part of their stories.

There’s no substitute for experience.

"Responsiveness and dedication"
"I've worked with FM for many years, and they have consistently impressed me with their responsiveness and dedication. They thrive under tight deadlines, never missing a beat, which is a rarity in the marketing industry. What sets them apart is their in-depth knowledge; they feel like an extension of our team."
Simon Carter, Co-Head, Investec Capital Solutions
"On time, every time"
"We trust that they can do what you need them to do and add considerable additional value, plus deliver on time, every time with the highest quality of outputs. Additionally, a real pleasure to work with Financial Marketing who feel more like an extension of our internal team."
Julie Warren, Marketing and Partnerships Director, Propel
"Fresh ideas"
"Financial Marketing has become part of our business – experts in making our marketing stand out, skilled at pulling out the USPs in client case studies, adapting to the different sectors we work in with ease. They are always bringing us fresh ideas and never complain about short deadlines!"
Tim Hawkins, Managing Director, Arbuthnot Commercial Asset Based Lending
"Expert help"
"We needed expert help to develop an entirely fresh and jargon-free set of core values for The Barnet Group under its new CEO. Their preparation for the conference was meticulous. On the day itself, they were brilliant."
Mary Cawley, Head of PR and Communications, The Barnet Group
"Deep knowledge"
"FM has the ability to assemble sector experts with deep knowledge of their field, together with a pragmatic approach to getting the job done with flair and imagination. An agile partner in helping to turnaround complex briefs with tight timescales."
Stuart Hulme, Director of Savings & Marketing at Hampshire Trust Bank
"Miraculous"
"Financial Marketing was able to scope, plan and implement ThinCats' rebrand within a really short timescale and the results have been nothing short of miraculous. All stakeholders have embraced the rebrand and the business continues to expand at a rate of knots."
Damon Walford, Chief Development Officer, ThinCats

Recent Awards

SME News 2024 - Financial Marketing Agency of the Year 2024

Acquisition International Business Excellence Awards 2024 - Best Full-Service Financial Marketing Agency of the Year

Global Business Insight Awards 2024 - Most Outstanding Marketing Agency

Media Innovator Awards 2023 - Financial Marketing Agency of the Year - UK

Acquisition International Worldwide Finance Awards 2023 - Financial Marketing Agency of the Year – UK

Gamechangers Country Awards 2023 - Full Service Marketing Agency of the Year - UK

Gamechangers Country Awards 2023 - Financial Marketing Agency of the Year - UK

Gamechangers Country Awards 2023 - Best Practice Operator (Marketing) - UK

Lawyers Worldwide Awards 2023 - Financial Marketing Firm of the Year – UK

SME News 2023 - Financial Marketing Agency of the Year - UK

Acquisition International Worldwide Finance Awards 2023 - Financial Marketing Agency of the Year – UK

Gamechangers Global Awards 2023 - Full Service Marketing Agency Of The Year (Financial / Professional Services) – UK

Worldwide Financial Advisor Excellence Awards 2023 - Financial Marketing Firm of the Year - UK

Corp Today Magazine Global Business Awards 2022 - Best Finance Sector Marketing Consultancy – UK

Worldwide Financial Advisor Excellence Awards 2022 - Financial Marketing Firm of the Year - UK

Gamechangers™ (ACQ5) Global Awards 2022 - Full Service Marketing Agency Of The Year (Financial / Professional Services) - UK

Corp Today Magazine Awards 2022 - Financial Marketing Agency of the Year - UK

Wealth & Finance Elite 2022 - Best Finance Sector Marketing Consultancy - UK

Services

Financial Marketing creates and delivers programmes across three broad streams:

Brand Development LEARN MORE
Marketing LEARN MORE
Research LEARN MORE

Leadership Team

The FM Directors personally lead every marketing programme. Contact Mike, John or Chris today for a no-obligation discussion regarding your marketing requirements by telephoning +44 (0)20 7464 4400, or submitting the form below.

Mike Symes, CEO
Mike is a highly experienced marketing strategist and published author, specialising in brand differentiation and development. Formerly Head of Marketing at Bank of New York Financial, Mike is a Freeman of the City of London and the Worshipful Company of Marketors.
John Dillon, Creative Director
John is a multidisciplinary Creative Director with a strong track record in leading London agencies. He is known for his creative and inspirational approach to design and for his provocative thinking in articulating the core idea at the heart of every brand and campaign.
Chris Harvey, Managing Director
A DM and PR award winning marketer, Chris was previously an insurance company Head of Marketing and MD of a City financial services communications agency. An experienced copywriter and planner, Chris is also a level 7 qualified business coach, CIM Chartered Marketer and Fellow.