Financialmarketing

X

Arbuthnot

Strategic planning
Brand workshop
Collateral development
Content creation
Infographics
Advertising
Exhibition design

Deal Flow Focus

ORGANISATION

Arbuthnot Commercial ABL is a specialist finance provider dedicated to delivering facilities to SMEs and lower mid-market corporates. Having launched the asset based lending business with a very strong team of market specialists, the team’s focus has been on supporting businesses with lending from £1m to £20m. The combination of a highly experienced team, together with the strength, stability and heritage of a private bank that has celebrated its 186th anniversary sets the business apart.

OVERVIEW

From strategic planning and brand workshops to launch and beyond, Financial Marketing has been engaged with the senior management team at
Arbuthnot Commercial ABL to deliver integrated content and communications programmes to its extensive professional advisory network, both nationally and regionally. Central to this is evidence-based marketing and the creation of depth case studies telling the unique stories behind each
transaction from the perspectives of the client management teams, as well as communicating the ‘private banking’ ethos of the brand.