Financialmarketing

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Propel

Strategic consulting
Brand workshop
Brand oversight
Content creation
Internal communications
External communications
Video development
Media training and development

Driving Brand Transformation

Henry Howard Finance was established in 1996 to provide businesses with accessible and flexible finance. Now more than 20 years on, the business has grown to become one of the largest independent finance houses in the UK, as it drives a 40,000 customer base and attracts significant equipment suppliers to its platform. The client team sought a bold, contemporary and distinctive brand, reflective of the company today and its aspirations for the future.

OVERVIEW

Financial Marketing consulted on all aspects of the rebrand, from the Brand Workshop and positioning framework to the corporate identity and image, working as a lead within a multi-agency project team. Since the launch, FM has developed on-going content for the website, articles and marketing collateral for key stakeholders, spanning employees, business customers, equipment suppliers and strategic partners. In addition, Financial Marketing has produced a series of animated videos to bring the brand promise and business process to life.