Making ABL Leadership a Done Deal
PNC Business Credit is one of the leading UK Asset-Based lenders to the Private Equity community, advisors and companies alike. It provides funding solutions for mid-market companies that deliver detailed understanding and flexibility, combined with unparalleled client access to its senior team. PNC Business Credit is part of The PNC Financial Services Group, Inc., one of the largest financial institutions based in the United States.
The long-term integrated marketing programme encompasses highly targeted brand advertising, comprehensive deal case study marketing via post and digital channels, the production of client and introducer events and dedicated campaign microsites.
Financial Marketing worked closely with the UK management team and the U.S. central marketing team to ensure that PNC is a first call within its target market segments.