RESEARCH
Our research services are wide ranging and include pre-testing advertising, readability assessments of copy, scoping new markets, competitor analysis and mystery shopping. Our house speciality is customer and channel experience.
The quality and consistency of the interactions your customers and your channel partners have with your brand, through your employees, systems, processes and products, are business critical.
However, offering an exemplary customer experience, the central tenet of engendering trust, is a major challenge, especially during times of constant change.
It is therefore essential to delve deeper and deliver valuable insights into customer and channel motivations, attitudes, perceptions and behaviours.
We conduct qualitative and quantitative research that provides actionable insights on key ‘moments of truth’, the areas of pain or gain that matter most to your customers and therefore to your business.
We help define and prioritise actions that will lead to increased customer loyalty and advocacy, while reducing friction throughout the customer journey.
Contact us to find out more about how our Research programmes can drive your competitive advantage.
