BRAND DEVELOPMENT
Your brand is the soul of your business, defined and shaped at every customer and intermediary touchpoint. We can help you build your brand even further to drive trust, advantage and revenue, unite and energise teams and engage customers and channels.
Our brand development programme is available in five interlocking modules:
Ignition
Our proven one-day workshop process helps businesses create powerful brands. We apply our brand knowledge and experience to guide senior management teams in developing and articulating their brand’s core essence, values, propositions and personality.
Our one day workshop delivers a clear and unified vision for the next generation of your brand, an exciting and energising new brand ‘DNA’ to lead your business forward.
Identity
A great name is the mark of a great brand. Evocative brand names inspire and unite, setting your brand apart from the crowd and creating memorable associations. Strong brand design will cut through market clutter and delivers a clear picture of who you are and the added value you bring. Comprehensive and constantly updated brand guidelines will set out how your brand works in order to ensure that your brand is applied consistently and coherently.
Involvement
Bespoke values workshop sessions bring your entire team together to discover the genuine, authentic soul of your brand and helps you explore, analyse and achieve consensus on your core values. From 5 people to 500, our research-driven values workshop process gives everyone a voice in creating the values they will embed every day to deliver your brand promise authentically.
Integration
We will harmonise your communications to reflect your brand promise, pillars, propositions and tone of voice. And, we’ll seek out the critical proof points that build market authority, leadership, influence and trust.
Insight
Our brand research programmes dive deep into the end-to-end journey between the customer or business introducer and your business to ensure you keep your finger on the pulse of your brand over time. It helps you define ‘what’s next’ in terms of customers’ wants, needs and expectations and removes unnecessary obstacles, barriers and ‘friction’ from the Customer Experience.
Contact us to learn more about how our Brand Development programmes can transform your business.
