bethebrand is the brand and marketing workflow, archive and compliance system of choice for many UK and international brands. Since 2001, bethebrand has been at the forefront of the development of Digital Asset Management (DAM) systems that streamline the storage, creation, approval, and delivery of marketing campaigns and key assets. bethebrand is the preferred system for over 20,000 marketing professionals, driving in excess of 250,000 workflows.
bethebrand wished to conduct a brand and communications revamp to better reflect its leadership position. Financial Marketing (FM) undertook the complete development of the company’s new website. In the process, FM revitalised bethebrand’s proposition and created new imagery and iconography for the brand, in particular, the ‘plate spinning guru’ figure as the emblem of the positive customer outcomes bethebrand’s systems create. From this initial phase flowed a revamp of the company’s collateral suite, a content marketing programme to reinforce bethebrand’s leadership position, and customer insight research to further inform business planning in what has been a substantial growth phase for the business.