ThinCats is a leading alternative finance provider dedicated to funding growing and ambitious SMEs. The business sought an integrated package of strategic support, creative direction and an on-going content development platform to reposition the brand to reflect its strength of institutional backing and differentiated market position.


Following thorough and detailed immersion within the business, Financial Marketing was tasked with strategically and creatively overseeing the rebranding of the business to reflect a solution predicated on liberating businesses and their advisers from ivory tower thinking, inefficiency and high overheads. The key elements of the programme included facilitating brand workshops, embedding the values with the team, defining and articulating the customer journey and experience, directing the development of the new corporate identity and minimalist aesthetic and writing the copy for the website and collateral.