Situation

PNC Business Credit is a leading asset-based lender in the US. The company called on Financial Marketing to produce a website, launch the brand in the UK, and communicate deal-based information to key business introducers.

Solution

After rapidly understanding the brand, we worked closely with the UK directors and US marketing team to develop the website. The site focuses on the team's ability to structure and deliver facilities for various situations. We also produced postcards, email shots and advertorials that demonstrate the company's capabilities.