Situation

As one of the UK's largest investment houses, M&G Investments has a long and successful history of providing finance solutions to British organisations. The company chose us to support a programme of deal-origination marketing activity.

Solution

Financial Marketing worked closely with the company's fund and institutional marketing teams, developing materials to aid the origination process. Our solutions included microsites, literature and case studies. We also created and delivered marketing communications activities for keeping in touch with deal introducers.