Situation

The European Life Settlement Association (ELSA) was founded in 2009 to set standards for the European Life Settlement industry. It represents European funding sources, service providers and intermediaries in the life settlement market by providing accurate, authoritative information to investors, regulators and the media. Financial Marketing was approached to assist the communications committee in enriching its digital presence to further its objectives. 

Solution

Financial Marketing supported ELSA’s communications committee in undertaking a website overhaul to lay the foundations of it becoming a content hub for the Association. The agency coached the committee through a process of developing a multi-channel content marketing programme to reach out and enhance dialogue with its various stakeholder groups.