Situation

Responsible for managing financial schemes for BIS aimed at helping SMEs, such as venture capital funds and loan guarantee funds, CfEL needed to underpin its marketing communications with powerful content to emphasise its success.

Solution

Financial Marketing worked closely with CfEL’s partners within the venture capital community to create a portfolio of case studies that told the story of early stage businesses that had benefitted from funding, and how that funding had been used to create the high growth businesses that now existed. The in-depth case studies were utilised by CfEL on its website, in digital communications to stakeholders and in brochure ware available at events, road shows and presentation.