Situation

Syscap enables organisations to acquire the business assets and resources they need to grow. The company commissioned us to develop a brand-positioning platform that united its commercial activities under one powerful banner.

Solution

We conducted a series of brand workshops to identify the shared vision, brand essence and brand pillars. We also worked with business units to create brand-consistent elevator pitches. The word 'Bright' is now at the heart of the new brand. Our marketing launch programme comprised presentations, messaging, posters, exhibition banners, screensavers, web banners, email, collateral visuals and brand guidelines.