Veritas Commercial Services is a credit management solutions firm that works with established and growing businesses and their financiers to deliver optimal working capital improvement. The business was looking to announce a new brand identity to mark its 15th anniversary and reflect the spirit and energy that make the business unique as a specialist provider of virtual credit management services.
Financial Marketing Ltd was appointed to oversee the entire rebranding project, including facilitating a brand workshop to help the business crystallise its positioning, through to developing a striking new identity and image. The brand launch, which comprised a comprehensive collateral suite including a corporate brochure and guides, exhibition materials and a new website, was rolled out successfully across all external communications channels to key stakeholders. The result is a brand that’s much more than skin deep. Today, the business is regarded as one of the most in-demand boutique brands in the credit management industry. Financial Marketing provides strategic marketing support to the Chief Executive and the senior team as well as ongoing content development, having recently launched a new technology product and strategic alliance to market.