Financialmarketing

X

M&G

Website development
Content marketing

Direct Lending Deal Origination

ORGANISATION

M&G Investments is one of the UK’s largest and longest established investment houses, with more than 80 years’ experience. Since 2008, UK companies have found it significantly harder to raise financing through the traditional route of commercial bank loans. Direct Lending has helped to plug this gap for many small, creditworthy companies in need of alternative sources of funding, and often non-bank lenders lend alongside banks. M&G’s direct lending team provides senior, floating debt finance directly to mid-sized UK companies.

OVERVIEW

Working closely with its PR and marketing teams, FM helped put Direct Lending on the map by articulating the proposition and developing the copy for a new dedicated microsite, together with the researching and
interviewing of company case studies.

Direct Lending’s inaugural deal announcement for British regional brewery, Hall and Woodhouse, made national news.