Financialmarketing

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Infinity International

Original interview-based research
White paper content development

International Perspectives

ORGANISATION

Established in 2007 with offices in Canary Wharf; Infinity International gives businesses more control over their currency costs, helping to reduce the impact of currency fluctuation with tailored international payment solutions and a consistent, pragmatic approach to foreign exchange (FX) risk management. Infinity International transacted over a billion pounds in international payments for clients across industries, both locally and globally last year alone.

OVERVIEW

Infinity International commissioned Financial Marketing to conduct a qualitative interview-based study with leading lenders and advisers on effective foreign currency hedging strategies for SMEs, culminating in a white paper, 'Lending Certainty to SMEs in a Volatile World'. The interviews explore the impact of Brexit and COVID-19 on business continuity and outline the transactional and economic risks facing UK businesses as they seek to navigate a new and increasingly complex world. By examining the key drivers and dynamics at play that are accelerating or hindering the ability of UK SMEs to access expertise to mitigate their foreign currency risks, FM was able to establish a thought leadership platform for Infinity International to support its key partner programmes.