Strategic partnership marketing
Game Changing Marketing
For over 30 years, Key Finance has provided transformational financial support to businesses across the entire spectrum of commerce and industry – from sole traders to leading multinational chains. This is a 2nd generation family firm that blends experience and leasing mastery with the dynamism, innovation and energy of an entrepreneurial team. The directors could see significant opportunities to develop and strengthen key strategic partnerships with leading technology vendors as well as to increase their focus on specific vertical sectors.
Financial Marketing captured the entrepreneurial spirit of the business, positioned the brand within the next generation technology lending space and crafted targeted collateral and content as part of a carefully orchestrated outreach programme. The impactful brand-led ‘Game Changing’ campaign was supported by a suite of targeted sectoral guides. Financial Marketing
created content for email marketing, blogs, social media posts and video to nurture key relationships and drive the conversation.