Financialmarketing

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Fit Out Expert

Brand Workshop
Corporate Identity
Stationery
Website Development

Navigating The Fit Out Maze

ORGANISATION

Fit Out Expert provides straightforward, independent advice and guidance to occupiers seeking support with their relocation or refurbishment. As trouble shooters, they harness years of experience gained within the design and build industry to navigate businesses through the maze of technical jargon and complexity that adds cost without creating value. Their service is predicated on clarity, expertise, authenticity and strength.

OVERVIEW

The Managing Director of Fit Out Expert invited FM's dedicated brand development practice, Brand Workshop to uncover the business's unique position in the market and bring clarity to its brand promise, pillars, personality and pitch. This highly focused one-day session has set the direction for the organisation for the years ahead under a unified and energising brand strategy aligned with the ambitions of the business. Prior to launch, Brand Workshop guided the entire branding process from corporate identity development through to the website design. The iconography blends the maze concept inherent in the core proposition with the individuality of a fingerprint, highlighting Fit Out Expert's pivotal role in bringing clarity to complexity together with the bespoke nature of the service offering. The MD was delighted at the result: “The Brand Workshop helped me see my business and brand so clearly, in fact it was transformative, resulting in a sustained influx of business.”