Financial marketing


Why Financial Marketers make the best mixologists

6th December 2022

Today’s chief marketing officer (CMO) must be an expert ‘mixologist’, skilled in blending strategic thinking with customer-centricity and communications with the power of data.

Creating the perfect balance of ingredients is as critical to financial marketing as it is to the art of making the perfect cocktail.

Both start with a strong strategic base, in marketing terms, those core foundations that distil the essence of your brand, your values and what you most want to be known for in your chosen markets.

A dash of creativity is vital…to stop people in their tracks, to make them think and engage meaningfully with your message in the media that they connect with most.

Then, add flavour to amplify the richness of your story, always making sure that you match your content to the tastes of your target audience.

Partner with a specialist agency immersed in your sector, that can bring its sharp industry knowledge to bear on every assignment, to ensure the perfect blend of strategy and tactical interventions (the ‘long’ and the ‘short’).

Add a cool, on-brand design, that will resonate with your target audiences.

And provide a sweet finish that prompts direct action!

To see how to create the perfect mix for your business, take two minutes to assess your business against top quartile brands.

Benchmark your brand now at

Bonus Feature – How to mix the perfect FM Cocktail!
Strategic Base – 1½ Parts Vodka
Dash of Creativity – ⅓ Part Blue Curacao
Flavour to Taste – ⅓ Part Peach Schnapps
Sharp Industry Knowledge – Lime Wedge
Cool Design – Ice Cubes
Sweet Finish – Sugar

Moisten rim of chilled martini glass with lime wedge. Sprinkle sugar onto small plate, and dip moistened rim into the sugar to coat lightly. Fill cocktail shaker with ice. Add vodka, blue curacao and peach schnapps; cover and shake. Strain into glass.

We would love to hear from you with your perfect cocktail recipes. Let us know about your most magical mixes in the comments section on LinkedIn.