Financial marketing

Mind Engine Optimisation

20th September 2015

We are fervent believers in search engine optimisation (SEO). We’ve seen what it can do for our financial clients, who are enjoying page one rankings in Google for key industry search terms and consequently driving record levels of quality enquiry.

MEO – mind engine optimisation – is all about gaining top of mind awareness. Here, clients approach their ‘browsers’ with your brand already in pole position in their mental search engine.

Top of mind awareness exists when people think of your brand first to fulfill their product or service needs. The answer to the question, “Who do you think of first when you think of [product/service]?” has never been more pertinent to the financial marketer.

Today’s buyer of financial services uses an information-oriented decision process, where they:

• Gather information
• Review and compare alternatives
• Select one alternative
• Evaluate their decision

Today’s successful financial marketer ensures they are there at the start of the information process – and stay there – helping their customer to make a more informed decision. Becoming that trusted source of information is the first stage of building a strong relationship.