Financialmarketing

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Show The World You Are Gold Standard

11th February 2021

After a hiatus in 2020 Incisive Media’s Gold Standard Awards are coming back this year, the award for those those firms that are willing to test their mettle to show the world that customers are truly at the centre of their dial.

For ten years now it has been a privilege and a pleasure for one of our Directors to be a judge on the awards. They are without doubt one of the most rigorous sets of awards in financial services. The awards recognise that assessing a wide range of factors helps to gain a more rounded picture of whether structures in place have the customer at heart and are sustainable enough to meet the requirements of an ever-evolving financial services sector.

One of the advantages of such a comprehensive assessment is that it can act as a self-audit of processes and procedures already in place, giving firms a clearer indication of how practices and processes impact clients.

Through true customer centricity comes trust and that is an important aim for the whole industry. Better customer outcomes are not a regulatory tick box. They are a business imperative. We need to continually raise our game and the Gold Standard Awards play a vital role in this process.

Financial services firms that have a well-established corporate culture, alongside transparent structures and procedures, are in the best position to demonstrate they are achieving higher standards to help build a better, more sustainable financial services sector in the UK.

Put distance between you and your competitors and show that you want to put a dent in the financial services universe.