Is Your Customer Centricity Gold Standard?

19th July 2017

The Gold Standard Awards 2017 are here and those firms that are willing to test their mettle to show the world that customers are truly at the centre of their dial are getting their submissions ready for the deadline of 21 August 2017.

It has been a privilege and a pleasure for one of our Directors to be a judge on the awards. They are without doubt one of the most rigorous sets of awards in financial services. The awards recognise that assessing a wide range of factors helps to gain a more rounded picture of whether structures in place have the customer at heart and are sustainable enough to meet the requirements of an ever-evolving financial services sector.

One of the advantages of such a comprehensive assessment is that it can act as a self-audit of processes and procedures already in place, giving firms a clearer indication of how practices and processes impact clients.

Through true customer centricity comes trust and that is an important aim for the whole industry. Better customer outcomes are not a regulatory tick box. They are a business imperative. We need to continually raise our game and the Gold Standard Awards play a vital role in this process.

Financial services firms that have a well-established corporate culture, alongside transparent structures and procedures, are in the best position to demonstrate they are achieving higher standards to help build a better, more sustainable financial services sector in the UK.

Remember, you have to be in it to win it. This is a superb chance to put distance between you and your competitors and show that you want to put a dent in the financial services universe.