Making the Surety Switch - Financial Marketing
Situation

DRS Bond Management is one of the UK’s leading independent surety specialists. Many different types and sizes of companies need to meet bonding requirements. Traditionally businesses have approached the bank for bonding needs, but Surety provides a far superior solution that frees cash within the business.

Solution

Working closely with the management team, Financial Marketing developed and implemented an ongoing content marketing programme to help decision makers understand the many benefits of making the shift to Surety. This has incorporated regular blogging, email marketing, complemented by sector specific lead generative campaigns.