Launching a Niche Product - Financial Marketing
Situation

Shawbrook Pharmacy Finance is the UK’s dedicated Pharmacy Finance specialist. The business head asked Financial Marketing to launch an exciting new product offering at the Pharmacy Show that would resonate closely with its target audience. The product recognises the importance of ‘Goodwill’ value to Pharmacists and how this substantial asset can be unlocked to finance growth.

Solution

Financial Marketing created and launched the ELEMENTS campaign to promote a new multi-faceted funding solution designed to enable pharmacies to access higher levels of finance. The common textual and visual language that connects all Pharmacists by their academic backgrounds is chemistry. In a comprehensive and cohesive campaign, Financial Marketing introduced a fresh, impactful creative platform, using the abbreviated elements of the Periodic Table to spell out key words. The integrated marketing campaign spanned the planning and execution of pre, during and post event email and social media communications, the exhibition stand and collateral suite, including depth case studies.