Situation

Shawbrook Bank is a specialist UK savings and lending bank founded to serve the needs of SMEs and individuals in the UK with a range of lending and saving products. The Bank required on-going marketing and technical financial content and copywriting support across a breadth and depth of markets and direct and intermediary channels.

Solution

Working closely with senior management, marketing and specialists across the bank, Financial Marketing produces technical content to reach all its business and introducer audiences, ranging from blog posts, social media content, case studies, awards entries and infographics to executive perspectives and articles within key industry publications. From commercial mortgages piece to editorial on agriculture or asset finance, Financial Marketing’s objective is always to create content that tells an authentic and resonant story.